Soft-launched mega-successful LDOE in just 62 days For LDOE, Kefir has embraced a wide range of Unity’s offerings. And the business teams use Unity to ensure easier, more effective ways to attract new players and sustain revenue growth through user acquisition (UA) and ad placement strategies. Kefir’s artists use it to create and apply humanoid avatars, inverse kinematics, and particle systems. So, where does Unity fit in the LDOE world? To start, the studio uses Unity to speed up and optimize their game architecture and coding tasks. “We really hate tutorials,” he joked, but promised that they’ll provide some for those who like them. Still, he understands that some players like instructions. “We pride ourselves on creating intuitive resources that don’t need to be explained, so we consciously limit the number of buttons, settings and instructions that appear on the screen,” said Petr Kostylev, Kefir’s Art Director. They decided to focus on three challenging tasks: bringing the genre to mobile natively, developing multiplayer capability and community, and building a simple UI for relatively complex gameplay.
In a market saturated with survival games, Kefir looked for ways to stand out.
